Isabella’s Collection is moving, huge sale may not last long

It’s official: Isabella’s Collection (201 E. Dewey Ave) is moving, not closing.

After the announcement came in November of 2021 that the Westfall building—the home for Isabella’s Collection for over 20 years—was going to be listed for sale, readers began wondering what would happen to the boutique that has become a favorite for every school and sports fan over the years.

Thankfully, the story has a happy but emotional update: Isabella’s is moving across the street into Diane Gloden’s Little Bit of Country, at 124 E. Dewey Ave. The plan, Curtis says, is to occupy space on the upper level where they can work on their custom orders and still stock a certain amount of inventory.

How much inventory, may likely depend on what they’re able to sell before they’re required to relocate. “The more we sell here, the less we have to haul across the street,” Curtis says, laughing.

For the time they have left, Curtis says they’ll be selling all their clothing and jewelry at 40% off, some of which is already marked at reduced prices from the holidays. That includes not only their customized school spirit wear but even their popular Yellowstone collection.

Also for sale are the racks, shelves, and other fixtures that might be good for another retailer or vendor at one of Sapulpa’s market-style stores with booths. “We have 21 years of displays and fixtures,” Curtis says.

Isabella’s will run their normal hours for Tuesday through Friday 10:00 am to 5:00 pm, and Saturday 10:00 am to 4:00 pm and will open on Monday of next week as well, in order to accommodate what they hope will be a flurry of business to help close out this location. An open date at the new location hasn’t been announced but is expected to be within the next few weeks.